Senior, hands-on support for Google Ads, Meta, TikTok and app campaigns - from finding what is working to improving tracking, enquiries and sales.
Direct senior support · Strategy through delivery · Measurement tied to sales
Commercial experience at scale
Examples from previous work. Results reflect wider teams, budgets and market conditions.
The situationAcquisition activity spanned several channels, and the business needed marketing investment and reporting to connect more clearly to its profitability goals.
What we didLed acquisition across paid search, shopping, SEO, affiliates and retargeting. Aligned agency delivery and reporting with the company’s commercial targets.
Set global D2C strategy across paid search, social, video and app campaigns, using customer research, attribution and incrementality testing.
Translated commercial targets into global campaign plans and channel priorities, leading teams and partners across markets.
Google Ads (Search and Performance Max), Meta, TikTok, Snapchat and Apple Search Ads. Measurement across GA4, Firebase, AppsFlyer or Branch - with attribution, incrementality testing and MMM where the data supports it.
Review up to two paid platforms, conversion tracking and the customer journey. Leave with a prioritised action plan, quick wins and the next tests to run.
Discuss a reviewPut agreed changes into practice with your team or agency: from campaign structure and creative tests to tracking and landing-page improvements.
Discuss a projectGet regular senior input to review results, guide channel and budget decisions, and keep important work moving.
Discuss ongoing supportTell us what's happening with your campaigns and what result you want. We’ll suggest a practical first step.