Independent performance marketing and measurement advice for growth leaders.
I’ve spent 15+ years connecting performance marketing with the decisions that grow a business. GV Marketing brings that experience to your strategy, systems and team. I lead initiatives from the investment decision through to implementation, working with specialist builders where the work needs them.
As VP of Direct Marketing, I led a team of around 20 across 30+ markets, managing a £23m marketing budget.
Work spanned paid media, attribution, marketing mix modelling and demand forecasting. Blended cost of sale fell by around 40-45%, alongside wider team efforts.
Led performance marketing before moving into Martech & Strategic Enablement.
Connected acquisition, app measurement and commercial priorities across markets, working with teams on tracking, attribution and activation.
Worked on global commerce and subscription businesses, including acquisition across channels and markets.
That experience shaped a practical approach: start with the business goal, then decide what the marketing needs to do.
Experience and outcomes above come from previous roles, delivered with colleagues and partners.
My strongest work sits where performance marketing and measurement meet. Find what’s driving the result, decide what needs to change, and give the team a clear way forward.
Enquiries, sales and profit guide the conversation. Tracking and attribution help explain what’s happening. The useful output is a decision you can act on.
Define the commercial problem, the evidence we need and the decisions the work should support.
Define the strategy and design the marketing and measurement systems around it. Turn the analysis into priorities, clear briefs and a practical delivery roadmap.
Lead the initiative across your team, agency and specialist partners. Develop your team, resolve blockers and keep the project moving through implementation and handover.
Tell me the outcome, decision date and evidence you’re weighing. We’ll work out whether a defined project, diagnostic or advisory engagement fits.
Discuss your decision