Reach supporters who care
Identify the audiences most likely to support your cause. Give awareness, fundraising and volunteer campaigns clear objectives and distinct roles.
Charity marketing
Turn supporter interest into lasting support.
Make a limited marketing budget work harder for your cause. Connect awareness and supporter engagement to donations, regular giving and volunteer participation.
Let’s talk
The decisions that matter
Build support beyond one appeal
Connect acquisition with a thoughtful supporter journey, from a first donation or sign-up to regular giving, repeat support and deeper involvement.
Make every pound accountable
Assess campaign costs alongside donation value, supporter retention and the outcomes that matter to your charity. Give leaders and trustees a clearer basis for investment decisions.
From fundraising question to practical action
- Agree the fundraising or engagement objective, available budget and decision you need to make.
- Review the supporter journey, campaign investment, retention and the evidence available.
- Prioritise the changes and agree how progress will be measured.
Support for charities
Performance & measurement diagnostic
When the decision or constraint is unclear, establish what matters, what the evidence can support and where the gaps are. Leave with prioritised decisions, next steps and a scoped route forward.
Explore performance & measurement diagnostic ↗Strategy development
Turn commercial ambitions into a focused marketing strategy: who to reach, how to compete, where to invest and what to measure.
Explore strategy development ↗Fractional performance marketing leadership
Add senior performance marketing leadership for part of the week: direction, investment oversight and accountability across your team and agencies.
Explore fractional performance marketing leadership ↗Start with your business context
Tell us about your charity, the supporters you want to reach and where your marketing or fundraising is getting stuck. We’ll agree a practical scope that fits your priorities and resources.
Discuss your prioritiesLet’s talk
What decision do you need to make?
Tell us the business outcome, when you need to decide and what’s making the choice difficult. We’ll establish whether GV can help.
Useful context: the investment at stake, your decision date, who owns the decision and the evidence you already have.