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Ad campaign setup

Get a focused advertising campaign ready to launch, with a clear audience, sensible account structure and agreed conversion measurement.

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When this helps

A small business needs a structured campaign launch with clear ownership after setup.

How we work

  1. Agree the offer, audience, channel and initial media budget.
  2. Build the account or campaign structure and agreed ads.
  3. Check destinations and conversion setup, then hand over or agree launch support.

What you leave with

  • Configured campaigns and agreed creative assets
  • Conversion setup and launch checks within scope
  • Handover notes and initial optimisation priorities

Scope, timetable, decision owners and fees are agreed before work starts. Advertising spend is separate. Ongoing campaign management is included only when expressly agreed. Tracking depends on access to your website and relevant platforms.

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When the decision or constraint is unclear, establish what matters, what the evidence can support and where the gaps are. Leave with prioritised decisions, next steps and a scoped route forward.

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Bring senior experience to recurring investment decisions and complex initiatives. Set priorities, develop your team and lead work across agencies and specialists. Agree clear ownership, milestones and outcomes.

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What decision do you need to make?

Tell us the business outcome, when you need to decide and what’s making the choice difficult. We’ll establish whether GV can help.

Useful context: the investment at stake, your decision date, who owns the decision and the evidence you already have.